The event, which takes place on 6 September at the Landmark Hotel in Dundee, is set to attract around 40 Bureau Partners from hotels, venues and support services from across the region.
Brownlee will discuss the importance of the association market to Scotland and Dundee and highlight how the National Bid fund - announced last month - will help attract high yield, high spend international conferences linked to Scotland’s areas of expertise in industry, commerce or science and medicine.
Karen Tocher, business tourism manager of Dundee & Angus Convention Bureau, said: "The recent launch of the new national bid fund will provide Dundee and Angus with greater competitive advantage within the international conference market. Business tourism has a significant impact on the local economy and this will enable Dundee & Angus Convention Bureau to attract more international conferences which would not normally be possible without subvention.
Martin Boyle from Congrex UK will give delegates an insight into association and academic clients, understanding their needs and expectations, so destinations can be "best prepared" to meet these.
He will also share the challenges that association and academic clients face in organising a conference, from late registrations to high demand for information to be available online and access to free wi-fi.
Conferences and events held in Dundee during 2011 attracted more than 220,000 delegates resulting in an expenditure of £10.2m and generating an economic impact of more than £54m.
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