Excel wary of 'precluding' brands following naming rights decision

Excel London's managing director David Pegler has told C&IT that the venue is aware that it must not preclude existing clients after announcing the venue is searching for a naming rights partner.

Excel wary of 'precluding' brands following naming rights decision
Excel wary of 'precluding' brands following naming rights decision

After hosting daily events during the Olympic Games, Excel decided that the time was right to consider a deal that could include naming rights to the venue.

However, Pegler said that, although he is open-minded about business propositions, the venue would be wary of any tie-in that could potentially jeopardise its existing client relationships.

"We don't currently have any particular brand in mind, but it's possible that a complementary partner to the venue - such as a hotel group, logistics company or transport provider - would be a good fit," he added.

Pegler went on to say that any money gained from the deal would likely be re-invested in the business as part of its on-going rennovation and improvement strategy.

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