Pre-event planning - Publishing company Exporta attracts delegates from local banks, multinationals, SMEs, independent financiers, insurance brokers and underwriters, as well as solutions providers for the finance sector, to its annual conference. Mark Daly, head of event logistics at Exporta Group, says: "Turkey is known for being a big success story in an interesting geographical position. We wanted to cover the key developments in one of the world's most in-demand markets with discussions on the numerous opportunities available. A strong emphasis is placed on networking."
Challenges - As the event has experienced growth, Exporta was confident that it would achieve its target of 220 delegates. Past experience pointed to a rush of last-minute registrations, so the venue had to be flexible.
Solution - Agency Banks Sadler put forward a number of hotels for consideration, including the Intercontinental, Jumeirah and Swissotel properties. Le Meridien Istanbul Etiler was a last-minute suggestion as it only opened in March, but with seven meeting rooms and a 2,000m2 ballroom it was able to accommodate the 300 attendees. The event comprised a plenary session followed by a sit-down lunch. Delegates could then choose to attend one of two sessions before a networking event that night. The next day, delegates met together again for the final plenary session.
Post-event analysis - Delegates expect very high standards, and Daly says five-star, well-known brand hotels are preferred because they deliver. "We would normally look for a new hotel to have been broken in a bit, but the Meridien looked perfect for the event," he says. "The room was fantastic and the events team worked really well."FACTFILECompany: Exporta Group
Event: Sixth Annual Turkey Trades Export Finance Conference
Group size: 300
Agency: Banks Sadler
Date: 22-23 March 2012
Venue: Le Meridien Istanbul Etiler