Pre-event planning Construction firm Castleoak wanted to update its supply partners on its performance and future plans. Group communications director Jonathan Smith says that key objectives also included gaining constructive feedback, and encouraging support for Castleoak's charity fundraising plans.
Challenges The venue needed to be easily accessible for delegates travelling from across Wales.
The programme needed to be varied, in order to fully engage delegates. "We had no worries about the supply chain coming as we know they're interested - it is about giving them something they feel is worth coming for," says Smith.
Solution Castleoak chose The Vale, having been impressed by the hotel's flexibility when its 2010 Christmas function was cancelled due to snow. Delegates arrived mid-morning for presentations, live interviews and videos in the main conference suite, and used electronic pads in a mock Who Wants to be a Millionaire-style feedback session. "That was very helpful as it informs of our supply chain strategy," says Smith. Several delegates pledged charity support at the event, which also included lunch, and informal networking.
Post-event analysis Smith was satisfied that the event met its key objectives, and impressed with the hotel's "excellent" service.
He said: "We achieved everything we wanted."FACTFILE
Event: Supply Chain Conference
Group size: 200
Date: 25 January, 2012
Venue: The Vale Resort, Hensol, Wales