Panasonic looks to Rio 2016 after hosting 1,800 delegates at London 2012

Olympics sponsor Panasonic is planning its presence at Rio 2016 and the Winter Games in Sochi after entertaining more than 1,800 guests during the 2012 Games.

Panasonic looks to Rio after hosting 1,800 delegates during London 2012
Panasonic looks to Rio after hosting 1,800 delegates during London 2012

The electronics giant hosted more than 800 delegates from 26 countries and around 1,000 guests from the UK and Ireland. In addition, it brought along 240 guests at the Opening Ceremony, for which it provided projection technology.

Elsewhere, around 40,000 people visited Panasonic’s Full HD 3D theatre in the Olympic Park, which displayed 3D content from the Games.

"We look forward to work closely with the IOC and organising committees now to make the 2014 Winter Games in Sochi and the next summer Games in Rio de Janeiro in 2016 as exciting as we experienced the London Games. The Olympic Games are an important event for Panasonic's brand visibility and to also communicate Panasonic's corporate values about fairness and our overall contribution to improve people's lives," said Hiro Nishigai, general manager, Panasonic Worldwide Olympic Marketing Office, Japan.

Video: Panasonic discusses 2012 involvement with Stuff magazine's Tom Dunmore:

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