Samsung hosts clients at Food Network UK event

Samsung, the official sponsor of the inaugural Food Network on Fire event in Covent Garden, hosted clients in a dedicated VIP area at the event.

Samsung hosting clients at Food Network UK event
Samsung hosting clients at Food Network UK event
The event, which ran from 17-19 August featured cooking demonstrations using equipment including BBQs, spider burners and smokers.

Celebrity chefs including Andy Bates and Jun Tanaka provided demonstrations at the event, at which headline sponsor, Samsung, provided plasma screens, fridges, hobs and ovens.

VIPs and staff from Samsung attended the event in a dedicated hospitality zone.

Nick Thorogood, senior vice president content and marketing, Scripps Networks Interactive EMEA, said: "Food Network UK are innovating in the digital space and we are thrilled to have such a strong relationship with Samsung, a leading player in the market. We look forward to welcoming people to Covent Garden over the next three days and continuing to work with Samsung in innovative and engaging ways."

Head of sales for Samsung digital appliances, UK and Ireland, Russell Owens, added: "Food Network on Fire is set to be a foodies delight and it’s a great opportunity for both expert and novice chefs alike to see Samsung’s cutting-edge products in action. We’ll be showcasing a diverse range of high end product from ovens to fridges to give people a real taste of the versatility and quality of the Samsung range."

Photos by Olivia Shaw.



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