WRG acquires Canyon

WRG Creative Communication has signed a deal to take over Canyon, which sees staff combine for P&G and Jaguar Land Rover work this autumn.

WRG takes over Canyon
WRG takes over Canyon

Joint working

Canyon will be rebranded as part of WRG following the acquisition, which was signed off yesterday (14 August).

Staff at both agencies were informed of the acquisition yesterday, and members of WRG are now working with Canyon on two projects for P&G and Jaguar Land Rover, to be held in September/October.

Board of directors

The acquisition – for an undisclosed sum – comes after private equity firm LDC invested £12m in WRG last year, to support a UK and international growth strategy.

Canyon managing director Jonathan Boyne will take a place on the executive board of directors at WRG, alongside chief executive Barry Day, and directors Carl Halliday, Mark Wallace, Chris Gosling and Nigel Bale.

Day said: "We have a shared commitment to creativity and an enviable record of successful delivery.

"The strength of our combined talents gives us enormous power to further expand both our suite of services and our geographical reach over the next 12 months."

International growth

WRG is headquartered in Manchester, where it has a 90-strong team, but has offices in London, Wycombe, New York, Abu Dhabi and Doha, Qatar.

It opened its Abu Dhabi office last year, and a London office at the end of 2010.

Plans are underway to open an office in Hong Kong, which will be spearheaded by technical director Cliff Zenker and lead to the formation of satellite teams in Shanghai and Beijing.

Clients

Formed in 2006, Canyon has around 20 staff and works with brands including P&G, Clarks International, DFS, ABF, Nationwide Building Society and Jaguar Land Rover.

WRG was created in 2007 through the merger of With and Reflex Communications and employs more than 140 people across its five locations.

The agency managed the G20 London Summit in 2009 and the Papal Visit to the UK in 2010.

Canyon’s Boyne said: "This is an exciting opportunity both for our combined teams and clients. We’re looking forward to being part of WRG’s future growth story."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why wellness isn't just for delegates

Why wellness isn't just for delegates

From taking time to see the sights to apps that help your sleep patterns, Top Banana's Ian Cooke has some wellbeing tips.

7 lessons for event planners from... Brexit

7 lessons for event planners from... Brexit

We asked industry figures what the Brexit process has taught them about planning and executing big events.

Inntel hires new head of business travel

Inntel hires new head of business travel

Senior appointment will manage business travel operations teams and mentor the agency's business travel consultants.

5 ways to bounce back from travel sickness

5 ways to bounce back from travel sickness

Wellness expert John Ayo shares his health tips to make sure you and your event don't have to suffer.

What's the biggest challenge for corporate event planners?

What's the biggest challenge for corporate event planners?

Panel of experts at Cvent Connect examine what will affect in-house event professionals most during the next three years.

Marketing budgets cut for the first time in seven years, says Bellwether Report

Marketing budgets cut for the first time in seven years, says Bellwether Report

Total marketing budgets fell in the third-quarter amid economic and political uncertainty, but outlook for 2020 is positive.

Event agency wins Best Business award

Event agency wins Best Business award

Sleek Events hailed as 'outstanding with year-on-year growth' by Best Business Women Awards.

Case study: Unbound's festival of innovation

Case study: Unbound's festival of innovation

Light Fantastic produced the two-day showcase featuring immersive experiences, hackathons and talks.

The Creative Engagement Group hires three senior creative directors

The Creative Engagement Group hires three senior creative directors

Agency brings in new staff to strengthen its creative team for live experiences, communications, interactive and immersive content.

Why flexible working is vital for parents in events

Why flexible working is vital for parents in events

Modern approaches to work are good for staff wellbeing and business goals, says The Creative Engagement Group's Russ Lidstone.

LATEST JOBS