London 2012 Olympic Games: events industry reaction

Corporate event planners and agencies have shared their views on the impact of the 2012 Olympic Games on the B2B events industry.

London 2012 Olympics: events industry reaction
London 2012 Olympics: events industry reaction

The London 2012 Olympics Closing Ceremony last night (12 August) marked the end of more than a fortnight of sporting contests, corporate hospitality, B2B events and celebrations.

Professionalism

According to Zurich Insurance head of events agency Jacqui Davies, the high level of delivery will have a favourable effect on the reputation of the meetings and events industry.

"It shows the professionalism we can deliver," explained Davies. "Going back to basics, watching what was put together in terms of logistics and practicalities must have taken a lot. They really stepped up the game. Let us just hope all the regeneration and investment doesn’t go to waste."

Positive

Meanwhile, Aviva corporate events project manager Debbie Streather told C&IT that "personally, I think it has been very positive".

"The Olympics has highlighted London at its best, and shown what we, as a nation, are capable of," said Streather. "The attention to detail and attitude of all the volunteers is something people will take away with them."

Unique experience

Venues Event Management chief executive Anita Lowe added it was incredibly "encouraging to see how we can pull together as a country and really showcase the venues the Olympics have used across the UK."

She added: "We now have some fantastic new venues that we would certainly look to use for future events with clients as they would offer a unique experience of being part of the Olympic legacy."

W&O Event Management account manager Hannah Luffman said: "London 2012 Olympics was met with great concern about the ability to handle a mega event within the hectic city. Two weeks later and London has proved it is not only more than capable, but it has shown the capital at its very best in front of a global audience."

Industry figures shared their thoughts via Twitter following the Closing Ceremony:

Cath Couzens ‏@PerceptionCath

Happy Monday all, think there might be a few tired faces after the amazing closing ceremony last night!

VisitBritain ‏@VisitBritain

Don't let it be said that we don't know how to throw a great party! #closingceremonies

Fairfield Halls ‏@FairfieldHalls

The #London2012 #Olympic #ClosingCeremony has been fantastic! Congratulations to the organisers, volunteers, athletes & the amazing #TeamGB

Smyle-Rick Stainton ‏@rick_stainton

@London2012: When our time came, Britain, we did it right. #proudtobebritish #London2012 sad it's over but memories to share forever

Lesley Maltman ‏@LesleyMaltman

Say what you like about the choice of artists but the event production at #closingceremony was amazing #london2012 #EventProfsUK #lovedit

Alan R Newton ‏@AlanRNewton

The Olympic fire may have gone out in stadium but not in the loins of some Olympic athletes, itching to break free back to olympic village..

Joy Thomas ‏@joyltom

Can't we keep the Olympics? Please?

See pictures from the Closing Ceremony here.

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