Video: Oakley partners with Seasoned Events for Olympics project

Seasoned Events, part of the Crown Group, has partnered with sports brand Oakley to host Olympic athletes and VIPs at London's Design Museum.

Oakley partners with Seasoned Events for Olympics project
Oakley partners with Seasoned Events for Olympics project

The Oakley Safehouse, open from 27 July to 12 August, is located on the second and third floors of The Design Museum, covering more than 929sqm.

Olympic athletes, their families and VIP guests are invited to relax during the Games with hospitality provided by Seasoned Events, which has designed a 17-day culinary offer using local and seasonal ingredients.

A breakfast bar, espresso bar, patisserie, fresh fruit smoothie bar, Italian pasta and pizza kitchen, La Gelatiera and an al fresco barbecue overlooking the iconic Tower Bridge feature at the venue.

Elsewhere, a custom-built eyewear bar has been built, stocking more than 67,000 components for athletes to design their own tailor-made sunglasses. An Apple iMac station, two 65 square foot TV panels and two iconic red London phone boxes for athletes to autograph are among the other attractions.

More than 700 athletes from more than 30 different countries will come through the space.

Colin Sayers, managing director, Seasoned Events, said: "We are extremely proud and excited to have partnered Oakley for this ambitious and well executed project. Our whole team are feeling the Olympic buzz as the athletes, coaches and the lucky few relax in this modern and vibrant space, and enjoy our food and drink. It’s an amazing partnership to add to our flourishing portfolio."

Cuan Petersen, director of performance sports marketing at Oakley, who produced the Safehouse project for Oakley said: "The Safehouse is meant to be a sanctuary for our athletes, a place they can feel at home during the games. A key component is ensuring that the highest quality cuisine is offered to them and their guests. Partnering with Seasoned Events has allowed us to create an atmosphere where these world class athletes feel as though they are in their own kitchen enjoying a home cooked meal."

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