Since the Opening Ceremony on Friday 27 July until 5 August 2012, London hoteliers reported 87.7% occupancy and £216.42 average room rate (ADR). This represents an increase of 3.2% and 87.1% respectively compared to the same days a year prior.
"Hotels across London continue to report increasing occupancy levels and average room rates during the Olympic period when compared to last year," said Elizabeth Randall Winkle, managing director of STR Global. "We are also seeing improvement from weaker occupancy performances in June and early July so it is good to see that performance has been picking up during the Olympics. However, Heathrow and Gatwick, in the west and south of London and therefore less convenient for Olympic venues, have reported occupancy declines for the Olympic period."
STR also stated that the Olympic football tournament had boosted Cardiff, which held four matches, each boosting occupancy levels to 90 percent and above for the night of the game.
The news is contrary to reports from HRS and Tripadvisor.