Global energy business BG Group and technology firm Citrix Systems are among seven members from across the UK and Europe appointed to the board.
Eyes and ears
Business Travel Show event director David Chapple said: "The board will be our eyes and ears in the industry and at the show, providing us with valuable first-hand feedback that will be used to refine our offering."
The first meeting of the board is expected to be held in September, ahead of the next Business Travel Show at Earls Court on 5-6 February 2013.
BG Group UK travel manager Simon Andrews, who is responsible for managing contracts around travel, meetings and conferences, told C&IT he hoped to offer "constructive criticism" to the show.
"I find the idea of debates with big players in the industry interesting," he explained. "It is useful to have the opportunity to learn from those with a lot of experience and knowledge in the industry."
The four UK members of the board are: BG Group’s Andrews, Citrix Systems’ global category manager Jef Robinson, Agriculture & Horticulture Development Board procurement controller Alison Churchill, and Commonwealth Secretariat’s procurement and contracts officer Christian Martin.
Citrix Systems’ Robinson added that it was useful to have the opportunity to input content as "the travel, meetings and expenditure businesses are rapidly changing in terms of technology, industry players, trends and complexity".
From Germany, Allianz managed operations and services head of global travel management Anton Goth and Continental’s global category manager travel and mobility Ruediger Bruss are also on the board.
Ashland’s EMEA travel manager Soraya Wongatsoi, from the Netherlands, will also provide her views.
The Business Travel Show 2012 attracted 6,061 visitors, including 757 hosted buyers, and Chapple added the aim for the upcoming show was an increase in quality buyers.