Southern Universities Purchasing Consortium has appointed Calder Conferences as its sole supplier for venue-finding, conferences and meetings until 2016.
The consortium represents more than 100 universities and colleges, including the University of Cambridge, University College London, and the University of Nottingham.
Calder Conferences is now carrying out a roadshow across the university sites to ensure awareness.
According to Calder Conferences commercial director James Turner, the work has provided a further boost for the company after it won a consolidated meetings and events framework contract with the Government last month.
"It is absolutely brilliant for us," said Turner. "It is a market we have never thought of doing anything with, because we didn’t realise there was such demand."
The universities contract and government contract have boosted the Yorkshire business to such an extent that staff numbers have almost doubled as a result – from 31 to 57.
Turner told C&IT that work is expected to begin in September on events including sales conferences, away days, training and board meetings.
Some of the first events from the contract will be for the University of Western England, Southampton Solent University, the University of Surrey and Coventry University, added Turner.
"It is exciting times and these wins are sending us in a clear direction," he said. "In the past we have been everything to all people, so it is great now to be recognised as a conference specialist."