Partnerships key to growing SA business events industry

Delegates attending the Southern African Association for the Conference Industry (SAACI) congress, recently held in Johannesburg, will have walked away with a very clear understanding of the way forward for South Africa's business events industry.

Nina Freysen-Pretorius, SAACI national chairperson, said that potentially things were going to be tough moving forward. 'That is why working together is going to be even more important if we want to realise the goals that South African Tourism and the South African National Convention Bureau (SANCB) have set and would like us to achieve collectively,' she said.

Freysen-Pretorius also agreed with International Congress and Convention Association (ICCA) president Arnaldo Nardone's assertion. He said the business events industry was going to have to create new events with the African continent and have rotational conferences within the African region to create more business. 

‘I think we’re really going to have to think out of the box, work together and change our approach,’ commented Freysen-Pretorius.

South African Tourism CEO, Thulani Nzima, pointed out that South Africa could leverage its position in Africa as well as its growing relationships with other BRICS nations to grow its business events industry.

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