London 2012 Olympics: key figures in week one

C&IT reveals some of the key facts and figures in the first week of the Games

London 2012 Olympics: key figures in week one
London 2012 Olympics: key figures in week one

8%

Sponsors have been allocated just eight per cent of seats, while national Olympic committees were given 1.2m of the 8.8m available. Five per cent of the total was reserved for athletes and officials. Media coverage of empty seats early on in the Games drew attention to corporate allocations, with culture secretary Jeremy Hunt speculating that some seats belonged to sponsors. However, Coca-Cola denied its delegates are to blame, saying it had a "very, very high usage" of its allocated tickets.

55

Scotland House, located in Pall Mall, will host 55 events throughout the Games. These included a drinks reception and dinner event for corporate and agency event planners last night.

15

Team GB’s total medal count to date (at 11.15 on 3 August). These include five gold, six silver and four bronze, with highlights including Bradley Wiggins’ cycling victory (Men's Individual Time Trial), and Helen Glover and Heather Stanning for rowing (women's pair)

45

The number of goals scored in the Denmark (21) vs Spain (24) women’s handball match at the Olympic Park on 1 August. A group of UK and international event planners were hosted at the event by Visit Denmark. It followed the final round of VisitDenmark's 2012 MINDchallenge, which saw German agency Ideen Reich named international winner.

112

London hotel prices saw a significant drop for stays during the Olympic fortnight, global hotel portal HRS revealed. Since the end of June 2012, the average room price per night is down from £164 to £112.

However, London & Partners CEO Gordon Innes expects average London hotel occupancy rates for summer 2012 to be on par with 2011, despite negative reports suggesting hotels are suffering as a result of the Games.

8,000

With all eyes on London, some 8,000 media have registered for the London Media Centre via the London & Partners co-ordinated accreditation process. Located at Westminster’s One Great George Street throughout the Games, it will be the largest and longest single event the venue has ever housed.

3,500

The number of military personnel drafted in to help with the security efforts following Olympics security provider G4S’ much publicised errors in the run-up to the Games. The company cancelled its Games-time hospitality programme, saying it would still honour the tickets it has purchased for staff, but without additional hospitality.

3

London is the first city to host the Summer Olympic Games three times.

1908 – the Games were originally awarded to Rome but London stepped up following the 1906 eruption of Mount Vesuvius. The event saw 2,008 athletes from 22 nations competing across 110 events.

1948 - The 1948 post-war ‘austerity Games’ opened at Wembley Stadium, ahead of 136 events contested by 4,104 athletes from 59 nations. It was the first live event filmed in the UK.

2012 – the ‘greatest show on earth’ kicked off a week ago, with Danny Boyle’s extravaganza watched by an estimated billion-plus viewers worldwide 

 

C&IT explores what activity some of the big brands are hosting in and around London in terms of events and experiences.

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