Germany wins VisitDenmark's 2012 MINDchallenge

German agency Ideen Reich was named international winner of VisitDenmark's 2012 MINDchallenge yesterday, competing against agencies including UK heat champion W&O Events.

Germany wins VisitDenmark's 2012 MINDchallenge
Germany wins VisitDenmark's 2012 MINDchallenge

The German team’s successful response to the brief for a three-day company conference programme in Copenhagen was praised for its energetic presentation.

The winning pitch included giving delegates iPads to issue instructions throughout the event, dinner at organic restaurant Bio Mio and holding meetings in a school.

Corporate judges

Indesit’s Jayson Weston, Barclays’ Anthea MacKay, Concept & Competence’s Ann Hansen, and TW’s Christine Fuchs judged the entries.

Agencies from North America, Germany, Sweden and Norway also pitched at the event, which took place at the Danish Imagination area in St Katharine Docks.

Prize

The Ideen Reich team won a meeting for 50 people at the Bella Sky Comwell Hotel in Copenhagen, and joined Visit Denmark to watch the Denmark vs Spain women’s handball match at the Olympic Park last night.

W&O Events were named the winners of the UK heat, which took place in London, WHEN.

Last year's challenge saw agencies including W&O, Zibrant, Imagination and Incredibull take part, with Zibrant crowned the winner.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

C&IT's associate editor reviews a country house hotel dating back to 1322 with Italianate architecture and luxury interiors.

The charity ball with a projection-mapped 'Wheel of Fortune'

The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

2020's most popular incentive destinations

2020's most popular incentive destinations

In our State of the Industry: Incentives report, we look at the top countries and cities over the past year.

Cancellations and deferrals: How global agencies are reacting to coronavirus

Cancellations and deferrals: How global agencies are reacting to coronavirus

As IBTM APAC gets postponed, agencies tell C&IT what they are doing to meet the challenges posed by the outbreak.

IBTM APAC 2020 postponed over coronavirus

IBTM APAC 2020 postponed over coronavirus

Organisers have postponed the inaugural IBTM Asia Pacific due to the Coronavirus outbreak.

How are incentive budgets changing in 2020?

How are incentive budgets changing in 2020?

Budgets increases come despite fears over economic uncertainty, according to the State of the Industry 2020: Incentives report.

MGM Resorts takes action over massive data hack

MGM Resorts takes action over massive data hack

More than 10.6million guests have had their data leaked after the cyber attack, according to reports.

APAC planners still 'use manual processes' for most of their tasks

APAC planners still 'use manual processes' for most of their tasks

Australian and New Zealander event planners need a more technology-driven approach, according to new research by Cvent.

DICE launched to improve diversity at conferences and events

DICE launched to improve diversity at conferences and events

New charter aims to eliminate 'manels' and offers guidelines for making events more diverse, on and off stage.

Are experiential food and drink incentives on the rise?

Are experiential food and drink incentives on the rise?

Planners reveal what food and drink experiences clients are increasingly requesting, in the C&IT State of the Industry: Incentives report.

LATEST JOBS