Germany wins VisitDenmark's 2012 MINDchallenge

German agency Ideen Reich was named international winner of VisitDenmark's 2012 MINDchallenge yesterday, competing against agencies including UK heat champion W&O Events.

Germany wins VisitDenmark's 2012 MINDchallenge
Germany wins VisitDenmark's 2012 MINDchallenge

The German team’s successful response to the brief for a three-day company conference programme in Copenhagen was praised for its energetic presentation.

The winning pitch included giving delegates iPads to issue instructions throughout the event, dinner at organic restaurant Bio Mio and holding meetings in a school.

Corporate judges

Indesit’s Jayson Weston, Barclays’ Anthea MacKay, Concept & Competence’s Ann Hansen, and TW’s Christine Fuchs judged the entries.

Agencies from North America, Germany, Sweden and Norway also pitched at the event, which took place at the Danish Imagination area in St Katharine Docks.

Prize

The Ideen Reich team won a meeting for 50 people at the Bella Sky Comwell Hotel in Copenhagen, and joined Visit Denmark to watch the Denmark vs Spain women’s handball match at the Olympic Park last night.

W&O Events were named the winners of the UK heat, which took place in London, WHEN.

Last year's challenge saw agencies including W&O, Zibrant, Imagination and Incredibull take part, with Zibrant crowned the winner.

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