The venue features branded areas from Fiat and Emporio Armani as well as a dedicated conference space on the ground floor.
CONI (The National Olympic Committee of Italy) is utilising the whole of the Centre for an exposition of Italian companies (which is open to the general public), a performance centre for Italian Artists and also for hospitality for the Italian Olympic family and its guests.
Raffaele Pagnozzi, chief executive of CONI said "Compared to the 2008 Beijing Games, the main elements which played in favour of selecting the best solution when choosing the location, that is to host Casa Italia for London 2012, have been the prestige of the location, the central position of the venue and the easiness in reaching it. In addition, the promotion for the bid of Rome 2020 has also been taken into account"
"For the first time in the history of CONI," Pagnozzi adds, "the location chosen to host Casa Italia shall also be the used as the headquarters for the Paralympic Committee. The total absence of architectural barriers shall provide a prestigious and functional showcase also for the people involved in the Paralympics."