EIBTM adds business travel to show remit

EIBTM will extend its remit this year to target corporate travel buyers as well as meeting and event planners.

The move follows post-show research from last year, which revealed that 57% of international hosted buyers who attended, indicated that they organise business travel.

EIBTM has formed a strategic partnership with the Association for Corporate Travel Executives (ACTE) to deliver a dedicated seminar stream focused on professional corporate travel management.

The show will also feature a new Business Travel Pavilion providing a dedicated meeting area for exhibitors to showcase their products to visitors and hosted buyers with a responsibility and proven budgets for corporate and business travel.

Reed Travel Exhibitions EIBTM event director Graeme Barnett said: "The incorporation of business travel to EIBTM is a logical extension to the current show profile and we are very excited about the new possibilities and increased return on investment that it will deliver for our exhibitors already operating in this field, as well as introducing new specialist buyers and suppliers to the event."

Ron Di Leo, ACTE executive director added: "This collaboration is extremely timely, as business travel and meetings continue to converge. Face-to-face meetings are vital to business success and a healthy economy. Executives must travel to network and push forward initiatives."

EIBTM 2012 takes place from 27– 29 November in Barcelona.

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