NOC houses bring £90m economic benefit to UK

The National Olympic Committee houses alone are bringing £90m economic benefit to the UK economy, according to London & Partners.

There are 42 official Olympic Houses around the capital, and 15 unofficial ones "London & Partners was involved in helping secure the venue for around 20 of these houses," said Zanine Adams, head of event solutions & UK sales, London & Partners.

Some of the Olympic Houses are open to the public, but many are purely for the National Olympic Committees to entertain partners, businesses, visiting dignitaries and Olympic athletes.

Holland Heineken House alone is expecting to welcome as many as 120,000 visitors to Alexandra Palace during the Olympics.

"At the Vancouver Games we had a record attendance of 108,000 visitors and we want to beat that at London 2012," said Freek de Wette, manager of sponsorship, events and global commerce at Heineken.

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