Olympic Opening Ceremony: event industry verdict

The Olympic Opening Ceremony showcased Britain as an event destination, according to industry and government figures.

Olympic Opening Ceremony will boost Britain's event credentials
Olympic Opening Ceremony will boost Britain's event credentials

The event, produced at a cost of £27m, featured appearances from Queen Elizabeth II, David Beckham, Sir Paul McCartney, Daniel Craig and Sir Steve Redgrave.

The proceedings, curated by Danny Boyle, featured nods to historical events including the Industrial Revolution, the World Wars and the digital revolution. British institutions including Shakespeare, the NHS, childrens' literature and popular and classical music were also referenced in the ceremony.

John Penrose MP said: "The ceremony seems to have had a very positive reception across the globe, I hope it has burnished our credentials and shown people what our events industry can do."

Dale Parmenter, managing director of DRP Group, added: "It was my sort of show, full of surprises, lots of stage movement and music. I thought is was a great ceremony, loved the constant changes within the stadium to create different scenes. I would normally get bored with something like this, however I sat and watched all of it (except for the athletes procession). It was very different to past ceremonies, great to introduce humour particularly with the Bond sequence and Mr Bean, really depicted the UK's eccentricity. And I loved the finale flame sequence. Well thought out and executed."

David Zolkwer, director of public events, Jack Morton Worldwide added: "Like the perfect dream of England - an indulgent celebration of our muddled collective cultural memory […] I found it invigoratingly anarchic and independent, but so too was it surprisingly conservative and compliant. In short, for better and for worse it captured who and what we are these days on so many levels."

Industry takes to Twitter

Ian Irving, founder of the Tailor of Shoreditch (@TailorIrving) tweeted: "I am still in utter awe at the shear brilliance of the ceremony last night, utterly wonderful."

Panos Tzivanidis, head of travel and conferences unit at UEFA (‏@tzivanidis) added: "The circles were fantastic!!!!"

@E3Group tweeted: "Massive Congratulations to Danny Boyle and everyone associated with the #openingceremony last night. You all made Britain proud!"

Ceri Richardson, director of sales at Brooklands Hotel (@ceririchardson) tweeted: "Not surprised @chrishoy looked like he was close to tears. Bloody emotional moment. Go @TeamGB #openingceremony."

@BackstageNSA tweeted: "Did everyone enjoy #openingceremony on Friday? Massive credit goes to all the #backstageskills needed to make it such a memorable occasion!"

@darren_bell tweeted: "The Queen saying "good evening Mr Bond" is my opening ceremony highlight & possibly the best thing I've seen on TV. EVER!" #OpeningCeremony

@fieldproducer tweeted: "Big numbers: the BBC says that the #London2012 #openingceremony was watched by a peak British audience of 26.9 million

Former Olympic athlete Sally Gunnell (@sallyGunnell) tweeted: "Still can't get over how brilliant the #openingceremony was. The volunteers  were the STARS and @DannyBoyleFilm is a GENUiS"

@louiegiglio: "London has to be quite possibly the best city on the planet. Congrats Great Britain on a fab #OpeningCeremony. #GoUSA."

Our Olympics Opening Ceremony picture gallery is here.

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