Brazil moves into Somerset House

Casa Brasil has officially opened its Olympic home at Somerset House.

Brazil moves into Somerset House
Brazil moves into Somerset House

The neo-classical Thames-side venue will host the Olympic house, home of the Brazilian Olympic Committee and Rio 2016 during London 2012.
 
As well as promoting Brazil and Brazilian sport in the heart of the capital, Casa Brasil at London 2012 will showcase the country's culture and provide a destination for Brazilian trade, investment and tourism agencies to network.

All of the venue’s 12 versatile events spaces are being utilised to accommodate The Comite Olimpico Brasileiro (COB).

The Portico Rooms and The Navy Board Rooms will be used privately by the COB to host intimate parties and house the Rio 2016 Olympic Committee Offices.

The floor and walls in the venue’s Great Arch Lobby have been transformed to mirror a Brazilian beach. The lobby located on the Victoria Embankment level of the building will be used by Rio 2016 as an informal "Rio Lounge", accessible to visitors looking for information.

At the heart of Somerset House, the Edmond J. Safra Fountain Court will host Brazilian style entertainment staging a series of musical performances and DJ sets. Visitors will be able to savour real Brazilian experiences with authentic food and beverages.
 
Carlos Arthur Nuzman, president of Rio 2016 and the Brazilian Olympic Committee, said: "Casa Brasil during London 2012 will be a wonderful opportunity to promote Brazil’s diverse culture, the Rio 2016™ Olympic and Paralympic Games and Brazilian sport. It will make me very proud, when the world gathers in London for the Games, to showcase the best of Brazil’s contemporary art and design."
 
Emma Barrow, head of events, Somerset House, added: "We’re very excited about the London 2012 Olympic and Paralympic Games; the planning that has been undertaken and the regeneration that has taken place in and around London is phenomenal. Our role as a London 2012 Olympic base is a great opportunity to showcase Somerset House and being the official Brazilian House means a lot to us as we know Rio will be following London as the next host for the Games in 2016."

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

ICC Sydney: More Than a Venue

BCD M&E acquires L37 Creative

BCD M&E acquires L37 Creative

Acquisition of Chicago-based event production agency will strengthen BCD M&E's US capabilities.

England Rugby's head coach reveals how long meetings should actually be

England Rugby's head coach reveals how long meetings should actually be

Eddie Jones explains why shorter meetings with clear messages are a winning formula in sport and business.

LATEST JOBS