The BVEP's Michael Hirst has written a letter to Cameron stressing that meetings, conferences and exhibitions should be used to promote research and scientific development, trade and exports.
The letter says there is estimated to be a £500m boost to business events from the London Olympics and Paralympic Games, as an additional 20% in expenditure is derived from business and incentive groups visiting the Games, holding meetings and special events and extending their stay around Britain.
In addition, research is cited that 20% of existing conference and exhibition venues are being upgraded or extended with £1bn being spent on improvements.
Michael Hirst, chairman of the BVEP said: "Britain’s Events Industry will be a major beneficiary of the London Olympics. Through the creativity of the sector, conferences and trade shows in Britain can proudly present Britain’s business opportunities to the World. By stepping up their involvement in bidding for international events which relate to their Departmental responsibilities, Government Ministers can help facilitate more business events in Britain. These will help promote British goods and services and develop our expertise for medical and scientific research".
"The Olympic Games shows just how good our event management skills are in staging international events. We must build on these strengths to help our economic recovery", Hirst concluded.
The letter also draws attention to the GREAT promotion and the current Britain For Events campaign.