He moved out to New York last week to officially set up the agency’s US operation and start recruiting staff.
Nicola Sykes, marketing manager at Banks Sadler, said the agency has been talking to existing clients with a US presence for the past year, and already has some events in the pipeline for 2012.
In May this year, Banks Sadler celebrated its 30th anniversary and announced a 2011 operating profit of £821,000, a hike of 74% compared with the previous year - its best figures to date. The agency also expanded its French and German offices last year.
Follow Saxon's blog on event agency life across the pond, launching exclusively on citmagazine.com next month...