New directions for Johannesburg Tourism Company

The Johannesburg Tourism Company - the city's tourism marketing division, is being incorporated into the City of Johannesburg's new Communications & Tourism Group division, as part of the city's Growth and Development Strategy, known as 'Joburg 2040'.

The move forms part of a citywide institutional restructuring process. The 'Joburg 2040' strategy aims to enhance service delivery and governance, eliminate duplication of functions, and improve efficiency and effectiveness.

The Johannesburg Tourism Company has been operating as a company since 2003 with its own board of directors and budget. The JTC is now being dissolved and deregistered. Once that process is complete, it will simply be called Joburg Tourism.

Nabintu Petsana will head up the new Group Communication & Tourism department. She says the new group division and new name reflect the importance of the tourism sector to the City of Johannesburg.

‘From an operational point of view, our stakeholders in the tourism industry are assured that very little will change,’ says Petsana. ‘Joburg Tourism will continue to operate according to its mandate of marketing the destination locally and abroad. All touch points – the websites and offices – will remain as is, and our logo will remain the same.’  

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