P&G Family Home opens for Olympic athlete families

P&G will celebrate the opening of its P&G Family Home for the families of Olympic athletes at London's Vinopolis with an event later today attended by mums of athletes including British cyclist Sir Chris Hoy and featuring an exclusive performance by X-Factor singer Rebecca Ferguson.

The Olympic partner said that the P&G Family Home, part of its "Thank You Mum" campaign, is designed to provide mums and families of more than 10,000 Olympians around the world a "home away from home" at the Olympic Games.

It will offer an Ariel laundry service, Pampers Play Village for kids, Cover Girl and Olay beauty treatments, communal areas to relax and viewing areas to watch the Games, as well as a restaurant serving complimentary meals.

Families of all Olympic athletes will be able to make appointments from 28 July to 11 August on a first come first served basis, and are limited to one per person, with athletes welcome to visit at any time.

P&G will also offer the P&G Salon at the Wella Studio on Mortimer Street, and has a dedicated P&G Salon in the Athletes Village.

At a press conference this morning, Marc Pritchard, P&G global brand building officer, said: "Our primary focus is to serve the athletes and their families during the Games."

He added that the house was created after asking athletes what it could do to support them in London.

Pritchard said that P&G’s Olympic programme was the largest and most exciting in the company’s history and had led to an "explosion of creativity" among its brands. The "Thank You Mum" campaign has included the creation of 60 video documentaries featuring Olympic athlete mums from around the world telling their story.

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