The Conservative minister for tourism and heritage, whose involvement in the previous phase of Britain for Events saw him attend International Confex earlier this year, has committed to the 2012/13 campaign, which was officially launched earlier this month.
In keeping with the Conservative party line on private and public sector collaboration, Penrose said that the UK events industry represented a "wonderful example of how [the two] can work together to benefit industries that bring economic prosperity to the UK".
He added: "This is the year for the events industry in the UK. With the arrival of the Olympic Games later this month we have an opportunity to show what we can do on the biggest stage.
"As a supporter of the Britain for Events campaign I would also like to pass on my support for this important industry, both in representing the UK in 2012 and its role in delivering the legacy of the games in 2013 and beyond."
Michael Hirst, chairman of the Business Visits & Events Partnership and spokesperson for the Britain for Events campaign, added: "We acknowledge the minister's ongoing support for this important campaign and his continued commitment to the UK events industry.
"In John, we have a minister that really understands the power of events and is working to underline the importance of the industry, at the highest levels of government."