£17.4m in Olympics bookings fuels optimism among London venues

The majority (87%) of London venues believe that the London 2012 Olympics will have a positive impact on the conference and meetings market in 2013 and beyond, according to a survey.

£17.4m in Olympics bookings fuels optimism for 2013 among London venues
£17.4m in Olympics bookings fuels optimism for 2013 among London venues

The 2012 London Venues Business Report - commissioned by The Westminster Collection (TWC), Unique Venues of London (UVL) and The Conference Bench - also revealed that 51% of venues think that the Games will improve their 2012 full-year forecast, with nearly half of them predicting revenue increases of up to 30%. Overall, £17.4m of contractual bookings have been made for the period of the Games.

Meanwhile, 67% of venues said they were achieving average day delegate rates of £80-plus in 2012, compared with an average of £52.31 in 2011.

A joint statement from the three firms behind the research said: "Traditionally TWC, UVL and The Conference Bench carry out their own individual annual surveys, but we felt that this year pooling our efforts would create a new-style report with much more comprehensive data.

"The London Venues Business Report provides in-depth information from a whole range of London event spaces, including one of the most comprehensive reviews of London’s Olympic Games business yet to be released. We hope to replicate the survey in future years and make the London Venues Business Report a must-read industry survey."

The research was conducted among 100 venues, tourist attractions and hotels across the UK capital.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London calling: A look at what's new and forthcoming in the capital

London calling: A look at what's new and forthcoming in the capital

Hotels, venues and activities that should be on your radar for future London-based events.

Double acquisition for Gray Dawes Group

Double acquisition for Gray Dawes Group

Acquisitions include INC. Travel Group's corporate and marine businesses and the purchase of VIP Leisure Travel Ltd.

Love is in the air for one in seven event attendees, report claims

Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

The advantages of being a second tier city

The advantages of being a second tier city

There are benefits to not being the capital, says Bas Schot, head of congresses and events at the Hague Convention Bureau.

What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

LATEST JOBS