Brand Book: IT and telecoms - 2011 down marginally on 2010

The IT and telecoms events market accounted for nearly 18% of the top 50 UK agencies' business in 2011, on a slight downward trend compared with the 18.7% figure from last year, as revealed in C&IT's Brand Book.

Brand Book: IT and telecoms - 2011 down marginally on 2010
Brand Book: IT and telecoms - 2011 down marginally on 2010

Telecoms commands a 6.5% share of agency income, down from 7.8% in 2010; but technology contributes over a tenth (11.3%) to agency income, up from 10.9% in the previous year.

Industry commentators noted a growing emphasis on events with clear objectives and whcih conveyed business information, and less of an emphasis on extravagent events.

To read more, including the views from Cisco and agencies such as Smyle, read the Brand Book supplement in the July/August issue of C&IT or check out our rolling coverage online.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

ICC Sydney: More Than a Venue

BCD M&E acquires L37 Creative

BCD M&E acquires L37 Creative

Acquisition of Chicago-based event production agency will strengthen BCD M&E's US capabilities.

England Rugby's head coach reveals how long meetings should actually be

England Rugby's head coach reveals how long meetings should actually be

Eddie Jones explains why shorter meetings with clear messages are a winning formula in sport and business.

Case study: Close Brothers' Salesforce Conference

Case study: Close Brothers' Salesforce Conference

UKSV organised an event in Manchester for 200 delegates, to familiarise them with new sales software.

7 all-in-one resorts for incentives

7 all-in-one resorts for incentives

A selection of venues around the world that provide everything you need in one place.

UK SMEs wasting an average of £125,347 a year on failed recruitment

UK SMEs wasting an average of £125,347 a year on failed recruitment

Survey finds that 94% report a problem with candidates pulling out after accepting an offer.

LATEST JOBS