Brand Book: financial sector's contribution to agency turnover on the up

Financial services events contributed nearly 15% to the top 50 agencies' turnover in 2011, up from 13% in 2010, as revealed in C&IT's Brand Book.

Brand Book: financial services contribution to events turnover on the up
Brand Book: financial services contribution to events turnover on the up

The sector is a major cash cow for agencies, commanding the second largest share of revenues after pharmaceutical. However, budgets are still under close scrutiny and are unlikely to see a resurgence.

To read more, including the views from Axa PPP Healthcare and agencies such as Jack Morton Worldwide, read the Brand Book supplement in the July/August issue of C&IT or check out our rolling coverage online.

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