European associations 'hesitant' over India

India must meet European standards as associations are 'hesitant' over service, says global PCO.

India has a mature associations market
India has a mature associations market

Lena Fletcher, Regional Managing Director at Congrex, who will be heading up the PCO’s new alliance with CIMGlobal in India, said: "India has quite a mature associations market and the next step for them is to attract European associations.

"In order to do this they must improve on European standardisation since the level needed to deliver to European organisations and participants is very high. While PCO services in India are excellent, it still has to develop convention centres in the major cities.

"I know of a few European associations looking at India but they are hesitant because it is a different culture and they don’t know the ‘lay of the land’. They question whether they will receive a high level of service. They need to be able to trust and depend on destinations.

"That’s where a collaboration between a European provider like Congrex and its Indian counter-part CIM is very valuable. We can work with our Indian partners to support the building up of infrastructure in this region and, in turn, we can support our European partners in order to facilitate their introduction to this market and ensure, together with CIM, that the level of service will be delivered in the region."

CIMGlobal operates out of its HQ in New Delhi as well as offices in the major Indian cities of Mumbai, Kolkata, Hyderabad, Bangalore, Ahmadabad and Chennai.

Congrex also secured an agreement with CITS in China in May that will encompass international congress marketing and project management.

Fletcher added: "A European partner on the ground is a very important asset in China because Chinese associations are not independently run but government-run.

"This has implications across the board because it means that networks are difficult to access. If we wanted to invite Chinese endocrinologists to meetings in Europe, we have no direct way of reaching these professionals. So part of the role of our Chinese partner is to facilitate the path to these networks."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

Stagestruck adds event producer to team

Stagestruck adds event producer to team

Sarah Saward is joining the business as a group account director, with responsibility for a portfolio of blue-chip clients.

Incentive review: Club Med Plantation d'Albion

Incentive review: Club Med Plantation d'Albion

With dinner and champagne on a paradise beach, the white sands and the turquoise coral sea ocean of Mauritius are hard to beat.

Premier Events acquires Collective Minds

Premier Events acquires Collective Minds

Acquisition of Leicester-based events agency is part of growth plan to reach £5m turnover and 50 staff.

3 reasons to run wellness incentives

3 reasons to run wellness incentives

Endellion King, incentives account director at Top Banana, makes the business case for incorporating wellness into incentives.

'Procurement and events teams work best when they swap notes'

'Procurement and events teams work best when they swap notes'

Global procurement director of Knect365 Hetal Dassani talks to C&IT about how planners can build bridges for better buying.

ILEA members reveal 'shock' over Fyre Festival failings

ILEA members reveal 'shock' over Fyre Festival failings

Members of the International Live Events Association (ILEA) give their verdict on the event planning disaster of 2017, the Fyre Festival.

Case study: MAN's Apprentice of the Year Awards

Case study: MAN's Apprentice of the Year Awards

Venues and Events International organised an awards ceremony at Liverpool Football Club.

LATEST JOBS