Demand for British-style corporate hospitality up 'substantially' a week ahead of Olympics

Demand for traditional, English-themed corporate hospitality is experiencing a surge as the UK capital gears up for the start of the London 2012 Olympics next week.

Pies on the menu for corporate hospitality planners
Pies on the menu for corporate hospitality planners

According to ATP Event Experts, a greater proportion than usual of event planners and corporate clients are opting for quintessentially British hospitality types such as ale tastings at gastro pubs and English cookery classes at family-run businesses.

Neil Pace, ATP’s head of UK event operations, said: "Our events and corporate travel teams have been preparing for the 2012 Games since the day of the announcement was made and a big part of that has been to use our expertise and knowledge of London to evaluate the best venues and destinations for those clients who we knew would be keen to get a taste of what life is like for the typical Londoner

"As a result, over the past few years our teams have been busy sourcing and securing hospitality spaces within the city’s famed locals, foodie pubs serving real ale, and the more traditional drinking establishments to ensure that anyone who wants to enjoy an authentically British experience will get the opportunity to do so."

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