Jeffrey Xu, Reed Travel Exhibitions, CIBTM project managerreported that 97% of the show floor is now booked with 24 regional and international exhibitors signed up for the first time this year including Italy, Holland, Madrid Convention Bureau, Switzerland, Intercontinental Hotels Group, Okinawa Tourism Board, MGM Grand Ho Tram, Mastercard, McArthur Glen UK, Chengdu Tourism board and Diaoyutai MGM Hotels.
"Exhibitors from 2011 have returned once again this year as a direct result of the return on investment they achieved from their participation in last year’s show. As part of our on-going development and progression, we continually conduct research around inbound and outbound business from the regions where each of our shows are held. We are looking forward to this year’s update of the IBTM Global research at the show as it will provide us with an insight of what to expect in the industry sector for 2013," continued Xu.
CIBTM has also reported a higher volume of hosted buyer applications, with 320 to date, 33% up from this time last year, and nearly 80% of the number expected at the show.
Xu said that last year’s analysis showed that 74% of buyer respondents and 52% of suppliers forecasted an increase in the volume of events that they would organise and supply to over the next twelve months.
"This clearly demonstrates the high demand for businesses who can cater for China, Asia and the rest of the world, which explains the unprecedented request for space from exhibitors," he added.