Frimstone goes ice-driving in Sweden

Ice-driving in Jamtland, Sweden, proved to be every bit as entertaining and challenging an incentive as Frimstone had intended

Frimstone, Sweden
Frimstone, Sweden

Pre-event planning: Norfolk-based Frimstone carries out recycling and restoration projects in the East Anglia region, with customers including Network Rail. Together with agency Icedriving.net, it organised a three-day incentive for six of its existing clients in February. Frimstone wanted an entertaining and challenging experience and opted for an ice-driving event at the 41-room Kall Auto Lodge in the county of Jamtland, central Sweden.

Challenge: With the hotel having a bar that delegates can enjoy, Icedriving.net often has to explain that they are driving the next day and can therefore be subject to a breathalyser test.

Solution: The group was informed about the potential test after arrival to avoid any problems the following day. Delegates flew into Stockholm Arlanda Airport and then took an internal flight to Are Ostersund Airport. They were transferred from the airport to the lodge, with the chance to spend the first day relaxing in the sauna or outdoor tub.

An ice-driving experience and snowmobile safari through woods and lakes took place on the second and third days. Activities involved guests losing control of a high-performing car on the ice and learning how to regain control.

Client feedback: Gary Bell, managing director of Frimstone, says that the group found the experience exhilarating. "It brought out everyone's competitive nature, but it also got people pulling together," he says. "The hotel and food were superb."

FACTFILE
Company: Frimstone
Event: Incentive
Group size: Eight
Agency: Icedriving.net
Date: 27 February - 1 March 2012
Venue: Kall Auto Lodge, Jamtland

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