Forever Living picks Hong Kong

The Chinese metropolis proved ideal for the health and wellness company's joint World & Asian rally.

Forever Living picks Hong Kong
Forever Living picks Hong Kong

Pre-event planning - Global supplier of health and wellness products Forever Living UK needed a purpose-built venue for its annual incentive programmes.

The programmes, which were developed to reward the company's top distributors for their achievements, are usually two separate events - the Asian Rally, focusing on the most successful Asian distributors, and the World Rally, which focuses on the most successful global distributors. But in 2012, the two events were combined to form the World & Asian Rally 2012.

Objectives - Nick Woodward-Shaw, director of events at Forever Living, says: "Because we were combining the two annual events, we had to find a perfect new location as well as nearby venues and hotels. The major objectives of the events were to recognise and reward our distributors for their efforts."

Challenges - As Woodward-Shaw explains, any event of the size they were hosting was going to pose logistical challenges. "We had about 300 qualifiers for the World Rally and 5,000 attendees for the Asian Rally," he says. "Moving this number of people around a city was a challenge. Therefore, the infrastructure of the location we chose was of vital importance."

Solution - Located in the northeast corner of Chek Lap Kok island, with more than 70,000sqm of event space, Asia World-Expo was the ideal venue for the Forever Living rally.

As well as attending training, motivational speeches and recognition awards, delegates were treated to tours of the city and trips to Lantau and Hong Kong Islands.

Client verdict - "The venue and destination were really exciting for our delegates," Woodward-Shaw says.

Post-event analysis "Everything went really smoothly and the feedback we have received has been really positive," adds Woodward-Shaw.

FACTFILE
Company: Forever Living UK
Event: Annual incentive rally/conference
Group size: 5,000+
Date: 4-5 May, 2012
Venue: Asia World-Expo

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
5 inspiring sports stadiums for events

5 inspiring sports stadiums for events

International sporting arenas that offer impeccable facilities and special experiences for your delegates.

New event space opens at Southampton Science Park

New event space opens at Southampton Science Park

Venue has capacity for 200 people and is close to major road and rail links, as well as Southampton Airport.

Will outer space become a giant leap for incentives?

Will outer space become a giant leap for incentives?

Astronaut and associate professor of space physics Suzie Imber says the reality of travel beyond our planet is close.

8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

LATEST JOBS