Jose Cuervo and TFI launch event service

Tequila brand Jose Cuervo is to launch a branded event service targeting corporate planners and has partnered with The TFI Group to operate it.

Jose Cuervo launches event service
Jose Cuervo launches event service

The agency has a long-term business relationship with the drinks brand, including managing incentive trips to the company's HQ in Tequila in Mexico.

The website-driven service, which has the working title The Cuervo Experience, will initially offer corporate clients the four different styles of event, including 'ice cold Cuervo Gold', club-style nights and fine-dining in private members' clubs.

Packages will include full event management, venue options, food and beverage styles and entertainment. The initiative is to boost brand awareness among the ABC1 demographic typical of corporate delegates.

Simon Maier, director, The TFI Group,said: "The Cuervo brand is ideally suited to an event-planning role as it can be well matched to a range of corporate needs, through business or social events, hospitality or corporate celebration."

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