Western Cape aims to boost business tourism

Wesgro (Western Cape Destination Marketing, Investment and Trade Promotion Agency) has hosted a meeting of various tourism stakeholders to discuss ways to grow tourism to the region.

South African Airways (SAA), the City of Cape Town, tour operator stakeholders and members of the conference and transport industries attended the meeting.  

The gathering examined current global marketing activities and explored new approaches in leveraging the province's multiple attractions to boost tourism growth. Participants also discussed ways to further strengthen cooperation in marketing Cape Town and the Western Cape as premier South African destinations.   

Theunis Potgieter, SAA Commercial General Manager, said Cape Town and the Western Cape were crucial to and an integral part of SAA's overall approach to marketing the airline and South Africa.

Visit C&IT’s South Africa Destination Guide here

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