Rouge to deliver biggest-ever Skyfest this summer

Sky is this summer extending its employee recognition festival Skyfest with three regional festivals in addition to its London and Edinburgh events, all of which are expected to attract more than 30,000 Sky employees and their families.

Rouge to deliver biggest-ever Skyfest this summer
Rouge to deliver biggest-ever Skyfest this summer

Organised by agency Rouge Events, newcomers Skyfest Metro, which will take place in Leeds, and Skyfest Local, which will be held in Birmingham and Bristol, will enable another 6,000 people to attend compared with previous years.

The 2012 series of events, which run from this month until August, mark the fourth time that Sky has worked with Rouge. The agency is responsible for the design and delivery of the events, including managing the logistics of transforming five fields into festival sites kitted out with toilets, track-ways, fencing and rain cover areas.

The duration of the production is six weeks, with the first events taking place in London this weekend at the Grasshoppers RFC in Osterley.

Rouge has sourced new venues for the regional events – Wellington Place in Leeds in Leeds, The Pavilion in Birmingham and Tockington Manor School in Bristol.

Nathan Homan, Rouge’s creative director, said: "Each year the event gets bigger and better and offers a fantastic variety of activities and entertainment for all ages. There have certainly been additional challenges this year, producing a series of events that run over the same period as the Olympics.

"We started planning and securing suppliers much earlier and have been working hard to ensure we still get the best possible value and quality in what will be an exceptionally busy summer."

Nick Green, Sky’s director of internal communications, added: "It’s great to be working with Rouge again. Every year we’re committed to rewarding our people with a great event and Rouge has been instrumental in ensuring that Skyfest gets better every year."

Entertainment will include music from DJ Fresh, The Cribs, Pixie Lott and The Pigeon Detectives; while various activities will be sponsored and branded by many of Sky’s channels and channel partners, including a UKTV tent and a Sky Movies-installed big-screen.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

ICC Sydney: More Than a Venue

BCD M&E acquires L37 Creative

BCD M&E acquires L37 Creative

Acquisition of Chicago-based event production agency will strengthen BCD M&E's US capabilities.

England Rugby's head coach reveals how long meetings should actually be

England Rugby's head coach reveals how long meetings should actually be

Eddie Jones explains why shorter meetings with clear messages are a winning formula in sport and business.

Case study: Close Brothers' Salesforce Conference

Case study: Close Brothers' Salesforce Conference

UKSV organised an event in Manchester for 200 delegates, to familiarise them with new sales software.

7 all-in-one resorts for incentives

7 all-in-one resorts for incentives

A selection of venues around the world that provide everything you need in one place.

UK SMEs wasting an average of £125,347 a year on failed recruitment

UK SMEs wasting an average of £125,347 a year on failed recruitment

Survey finds that 94% report a problem with candidates pulling out after accepting an offer.

LATEST JOBS