Organised by agency Rouge Events, newcomers Skyfest Metro, which will take place in Leeds, and Skyfest Local, which will be held in Birmingham and Bristol, will enable another 6,000 people to attend compared with previous years.
The 2012 series of events, which run from this month until August, mark the fourth time that Sky has worked with Rouge. The agency is responsible for the design and delivery of the events, including managing the logistics of transforming five fields into festival sites kitted out with toilets, track-ways, fencing and rain cover areas.
The duration of the production is six weeks, with the first events taking place in London this weekend at the Grasshoppers RFC in Osterley.
Rouge has sourced new venues for the regional events – Wellington Place in Leeds in Leeds, The Pavilion in Birmingham and Tockington Manor School in Bristol.
Nathan Homan, Rouge’s creative director, said: "Each year the event gets bigger and better and offers a fantastic variety of activities and entertainment for all ages. There have certainly been additional challenges this year, producing a series of events that run over the same period as the Olympics.
"We started planning and securing suppliers much earlier and have been working hard to ensure we still get the best possible value and quality in what will be an exceptionally busy summer."
Nick Green, Sky’s director of internal communications, added: "It’s great to be working with Rouge again. Every year we’re committed to rewarding our people with a great event and Rouge has been instrumental in ensuring that Skyfest gets better every year."
Entertainment will include music from DJ Fresh, The Cribs, Pixie Lott and The Pigeon Detectives; while various activities will be sponsored and branded by many of Sky’s channels and channel partners, including a UKTV tent and a Sky Movies-installed big-screen.