BVEP's Hirst elected chairman of Tourism Alliance

Michael Hirst, chairman of the Business Visits & Events Partnership (BVEP), has been elected as chairman of the Tourism Alliance, which represents more than 50 organisations.

BVEP's Hirst elected chairman of Tourism Alliance
BVEP's Hirst elected chairman of Tourism Alliance

The role will see him continue to campaign for greater recognition for the UK's events business.

Hirst said: "The Alliances new three-year strategy identifies the core issues that affect the international competitiveness of the UK tourism industry that the government address if the tourism legacy of hosting the Olympics is to be realised.

"These issues are: reducing regulatory burden, facilitating visa applications, providing adequate aviation capacity, reducing VAT, reviewing Air Passenger Duty and providing more support for tourism marketing."

Hirst also fronts the Britain for Events campaign and launched the 2012/13 phase last week.

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