Smith spent two-years at ID Experiential as marketing manager, responsible for the company’s brand identity, working on social media, marketing and PR.
Smith’s initiatives will include a website refresh, the implementation of a social media strategy and renewed focus on external marketing.
Ignite client services director Paul Saville said: "Peter’s appointment couldn’t come at a better time for us. We have been so busy in the last few years and have built up an impressive list of clients but we just haven’t had the chance to shout about it as much as we would like to. Peter will be responsible for communicating who we are and what we do for our clients across all marketing and communication platforms."