Event live-streams on the increase according to Be There Global

Four-fifths (80%) of recorded events were streamed live in the first half of 2012, according to event agency Be There Global, which has streamed events for the likes of Aviva, Novartis and Cisco.

Event live-streams on the increase according to Be There Global
Event live-streams on the increase according to Be There Global

The company, which films content at business and consumer events, said that it has experienced a marked increase in the use of live streaming as a means of boosting ROI, reaching audiences unable to attend events and maximising budgets.

Martin Shepherdly, Be There Global’s chief executive, said: "In the first six months of this year over 80% of events we have recorded have been streamed live, as clients embrace the fact that they can increase the value of their presentation content by taking it beyond the physical audience and interacting live with a much wider and potentially global audience."

Be There Global was formed in 2009 and has a client list spanning the corporate and public sectors. Clients that it has streamed events for include Aviva, Cisco, HP, IBM and Novartis.

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