Speaking at the launch of Britain for Events 2012/13 at IET London: Savoy Place to more than 100 delegates, Michael Hirst, chair of the Business Visits & Events Partnership (BVEP) launched the campaign and under the banner ‘Events are Great Britain’.
Hirst also discussed the commencement of The UK Economic Impact Study (UKEIS), a study which is being overseen by the MPI Foundation to assess the meeting industry's size, value and importance to the UK commercial landscape and economy.
Leeds Metropolitan University will commence work on the study over the summer of 2012, with initial findings to be announced in spring 2013.
Creativity is key
Katie Resnick, ITV head of events and hospitality, said: "ITV is falling in love with Britain again, all the street festivals and activity from 2012 has show what a fabulous time it is for British events and the eyes of the world eyes are on us."
Fay Sharpe, managing director, Zibrant, added: "2012 is going to be a tough year and there is still work to do, but we're getting there and Britain for Events is the way to do it. 2013 will also be tough and as an industry we need to show our creativity to attract business into the UK and encourage corporates to keep business here too."
"The standard of delivery from event organisers in the UK is the highest in Europe. I love Britain, we need to back Britain."
Meanwhile, Jonny Sullens, group director, International Confex, praised the 'fantastic proposition' that Britain boasts, but urged event professionals to get more involved with government. "Executives should write to their local MP’s, tell them about their business and the impact they have on the local economy," he added.
Britain for Events is an annual campaign running from April to March and culminating at International Confex 19-21 March 2013.