The jury considered overall environmental commitment, vision and enthusiasm. Candidate cities demonstrated that they had communicated these issues to their citizens and with other local groups. The panel also considered how each city could act as a role model for other cities.
Copenhagen was praised for its approach to urban planning. In 2010, 35% of citizens were cycling to work or education, with plans to increase this to 50% in 2015 as well as reaching an overall 'CO2 neutral' target by 2025.