Visit York, the city’s official tourism agency, has launched ‘Visit York 4 Meetings’, a new business tourism brand that aims to attract more conferences, particularly associations.
The Visit York 4 Meetings team are currently working on an ambassador Programme with 30 ambassadors already on board, as well as a dedicated sales day and a programme of exhibitions and workshops promoting York’s conference venues.
Laura Freer, Business Tourism Marketing Manager at Visit York 4 Meetings said: "Association business is a key driver for York and we have already hosted several association conferences recently, including the Healthcare Finance Managers Association.
"Our current conference ambassadors have secured valuable association business and our new strategy will certainly be to maximise on this as well as recruit new ambassadors affiliated to associations in their fields of expertise. "York is a fantastic location for association conferences and events due to the wide range of modern, historic and unusual venues combined with a 2,000-year-old city filled with great ideas for partner programmes."