NYC & Company appoints European MICE sales and marketing director

Hills Balfour's Paul Black has been appointed European MICE sales and marketing director for NYC & Company.

NYC & Company appoints European MICE sales and marketing director
NYC & Company appoints European MICE sales and marketing director

Black will direct NYC & Company's European sales and marketing activity within the meeting and events industry.

He previously worked for London & Partners' Event Solutions team, and for Spanish theme park resort Portaventura. In his current position at Hills Balfour, Paul has worked full time on behalf of NYC & Company, managing its meeting and events sales and marketing activities for the UK market since joining in August 2010.

Jerry Cito, NYC & Company’s first vice president of convention development, said: "Europe remains a key market for New York City for meetings, incentives, conferences and events and so we are keen to enhance our presence further, under the direction of Paul Black. Working with the team at Hills Balfour, Paul has delivered solid results for us during the past 18 months in the UK and we have now extended this remit to further expand New York City’s meetings business from throughout Continental Europe".

Amanda Hills, chief executive officer at Hills Balfour added: "We are thrilled with this appointment for Paul. The events industry is becoming increasingly competitive in a challenging market place and so it remains vital for destinations such as New York City to remain visible and pro-active. We are pleased to be able to provide a unique proposition for NYC & Company in delivering activities in the events industry across territories both in and beyond the UK".

Black commented said: "I am delighted to be given this opportunity by Hills Balfour and NYC & Company. We have received an excellent increase in business enquiries from the UK during the past 18 months and I’m looking forward to working with NYC & Company satellite offices throughout Europe to deliver similar results for New York City. We will also be launching our first Pan European Road Show during the first week of October 2012, so more details on this to follow shortly".

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