Ripley's Believe It or Not holds launch event for MICE market

Ripley's Believe It or Not, located in Piccadilly Circus, last night (27 June) officially launched as an events space.

Ripley’s Believe It or Not opens for events
Ripley’s Believe It or Not opens for events

Part of a worldwide chain of 33 museums, the venue holds artifacts and curiosities collected by individuals including Robert Ripley, an American cartoonist, entrepreneur and explorer. C&IT reported in February that it was opening its doors to corporate events.

The museum, which is open for visitors until 12pm, is spread across six floors and can host up to 450 delegates for events. Its main hall, the Distributorium, can hold 150 guests and its theatre has a 50-delegate capacity. Attractions include a hall of mirrors and a 'spinning tunnel' designed to disorientate visitors.

The event included speeches from London Launch founder Will Broome, who arrived in one of the world’s smallest road legal cars, the Peel Trident, and Natascha Crump, general manager of Ripley’s Believe It or Not.

Crump told C&IT that the venue is working to make the brand better known to UK audiences. "The venue has been here for four years and we're keen to launch ourselves as a unique space for the event market. There’s plenty of talking points for delegates and, so far, we have had a lot of great leads for upcoming events," she added.

Exhibits at Ripley's Believe It or Not include a life-sized knitted Ferrari and authentic Ecuadorian shrunken heads.

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