London 2012 Olympics: one month to go - London & Partners

London & Partners updates C&IT on its plans and highlights for the Games

London 2012 Olympics: one month to go - London & Partners
London 2012 Olympics: one month to go - London & Partners

Tracy Halliwell, director of business tourism and major events, London & Partners

How are your plans going at this stage?

Things are going really well and we’re in full ‘Games time’ mode now. At this stage we’re just putting the finishing touches to the two major strands of Olympic work that L&P are supporting and managing.

The first is the Mayor’s business programme during Games time which includes the hosting of international business leaders.

The second is hosting the London Media Centre – which is the official non-accredited media centre for London and will host more than 6,000 members of media across Games time.
With both the London Media Centre and the business programme – both events have clear objectives:

  • To use the 2012 Games as a catalyst to promote London as a destination to visit, do business in, study and invest in.
  • To use the power of the 2012 Games to support London’s expansion both in East London and across London’s 33 boroughs.
  • To promote the legacy opportunities of the 2012 Games – throughout the city, the Olympic Park or the five Olympic host boroughs.


We’re also continuing to assist NOCs and brands who are going to be in town in a matter of weeks and who are running through last-minute questions about how they can maximise their presence here in the capital.
     
‘One month from now I’ll be...’

Keeping many plates spinning – so I will be working across both the business programme but also the London Media Centre and also ensuring I’m managing my business and major events team in meeting clients, dealing with requests from clients and also making sure we are still available for non-Olympic business too. We’ll still be a busy CVB team helping people book business for 2013 onwards as well.

What are you most looking forward to?

The buzz around the whole of London – the city is starting to look amazing with all the brand activations and city branding and the Olympic rings going up. Add to that the NOC Houses opening the huge amounts of cultural activities like the BT Live Sites – the whole city will be alive and dazzling.

I think the overall feeling that people will come away with from London this summer is the amazing welcoming atmosphere – as the world’s top visitor destination, London is a city which knows how to welcome the world and knows how to throw an outstanding city-wide celebration.

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