London 2012 Olympics: one month to go - Smyle

Smyle updates C&IT on its plans and highlights for the Games

London 2012 Olympics: one month to go - Smyle
London 2012 Olympics: one month to go - Smyle

Rick Stainton, managing director, Smyle

How are your plans going at this stage?

This time last year we had won four projects for the Olympic Games period and didn’t want to pitch for any more. 

Three of these were brand activations that are either now not happening or we pulled away from due to the proposed terms of business not being viable for us. It’s a fluid environment out there and we expected a degree of change and drama – but perhaps not to that extreme!

We have since won and delivered a number of other projects for several sponsor clients in the lead up to their activation during Games time, needing both event and video production services.

We have two other confirmed projects during the Games period, which are currently being put together - one for a consumer brand doing a series of very cool experiential events and the other being the VIP hospitality areas at the BT London Live Site at Hyde Park.

Having already expressed the turbulence relating to the potential projects out there, it will come as no surprise we are still pitching for a number of projects, including the production delivery for a significant NOC House. 

‘One month from now I’ll be...’

I will be somehow switching (likely cycling) between the various projects we will be delivering across London, but mostly based in Hyde Park with some of the team delivering the VIP hospitality at the Opening Ceremony concert for the BT London Live Site.

What are you most looking forward to?

Two key dates really - 17 August as our Smyle Summer Party is straight after the Olympic Games finish, at which as a team we can look back on our experiences shared with our clients over the previous three weeks. It will also give me and the senior management a chance to thank everyone for their hard work and dedication…likely in a somewhat celebratory state.

Also 4 August, when I am taking my family to the evening session of athletics in the Olympic stadium, hopefully to watch Mo Farah and Jessica Ennis win gold. Come on Team GB!

 

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