Associations need non-industry sponsors

Associations need to diversify to survive and non-industry sponsors should be considered, said Martin Boyle, Association and Conference Development Director at Congrex UK.

Association Event Planner's International Association Forum took place at Park Inn Heathrow
Association Event Planner's International Association Forum took place at Park Inn Heathrow

Speaking at Association Event Planner’s first International Association Forum today (22 June) at the Park Inn Heathrow, Boyle said: "It is essential to identify potential sponsors that are cash-rich to support you, but it is not just about the money – it’s about value for your members.

"Associations need to diversify the types of organisations and sponsors they get involved with and should consider lifestyle brands as potential sponsors for example. Ask what do your delegates need professionally as well as personally? If you know what their interests are you can create the value proposition for a potential partner or sponsor in the long-term."

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