Associations need non-industry sponsors

Associations need to diversify to survive and non-industry sponsors should be considered, said Martin Boyle, Association and Conference Development Director at Congrex UK.

Association Event Planner's International Association Forum took place at Park Inn Heathrow
Association Event Planner's International Association Forum took place at Park Inn Heathrow

Speaking at Association Event Planner’s first International Association Forum today (22 June) at the Park Inn Heathrow, Boyle said: "It is essential to identify potential sponsors that are cash-rich to support you, but it is not just about the money – it’s about value for your members.

"Associations need to diversify the types of organisations and sponsors they get involved with and should consider lifestyle brands as potential sponsors for example. Ask what do your delegates need professionally as well as personally? If you know what their interests are you can create the value proposition for a potential partner or sponsor in the long-term."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

LIVE UPDATES: Bali begins to reopen after lockdown

LIVE UPDATES: Bali begins to reopen after lockdown

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.