Wellingborough Homes appoints HGA Creative

Social housing provider Wellingborough Homes has appointed HGA Creative to handle its tenant engagement communications and design services for the next two years.

Wellingborough Homes appoints HGA Creative
Wellingborough Homes appoints HGA Creative
To address forthcoming changes in housing regulations and government policy HGA plans to modernise and refresh the Wellingborough Homes brand identity as well as engage tenants with a focus on digital and social media channels alongside more traditional print, video and live events.

Wellingborough Homes join a number of other social housing clients on the agency’s roster including TPAS, Home Group and Wirral Partnership Homes.

Michael Henderson, managing director of HGA Creative said: "We’re an agency with great experience of working within the housing sector, with housing associations, ALMO’s tenants and suppliers alike. We have a deep and detailed understanding of the sector’s dynamics, issues and unique challenges and the breadth of communication skills to be able to address them in ways that few other agencies can. We can’t wait to start work with Wellingborough Homes and we see this as the start of a great new relationship."

Mo Baker, head of customer & support services at Wellingborough Homes, said: "We’re really looking forward to embarking on this project with HGA Creative. We are very keen to start communicating with our tenants in a more innovative and engaging way; and the team at HGA Creative have already come up with some concepts that fit the bill - no doubt there will be more to come."

Wellingborough Homes is a community-based housing association with around 4,500 homes in ownership and more than 100 employees.

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